- By Matthias
- March 27, 2012
- Comments Off on How To Reach Out To Your Audience Via Mobile Marketing
Design a mobile marketing strategy that is adapted to your target audience. You should do some research about your customers or have them answer to surveys so you can get a better idea of how much they spend on their mobile phones and what they use these devices for. Find out what kind of data plans your customers have, how much time they spend surfing on the Internet, whether or not their phone supports apps and how likely they are to use social networking apps. And remember that your findings can change from one year to the next since new technologies eventually become more affordable.
Provide your audience with valuable content. If your content is original, interesting and valuable, customers will subscribe to your campaign and pay attention to your updates. If you notice that a lot of people are cancelling their subscription to your text alerts, you might have to rethink your approach and focus on the quality of your updates. Typically, an original and valuable update should be short, exclusive and carry a sense of urgency. You could for instance let your audience know about a discount they can redeem in the next couples of days or until supplies last.
Experiment with different mobile marketing techniques in function of the devices your customers own. Everyone should be able to receive text messages, which makes text alerts very popular. Add a subscription form to your site and present your text alerts as a way of getting access to exclusive offers. If most of your customers have good data plans, do not hesitate to text pictures of your products or links to your mobile website. A mobile website is a good addition to your campaign if your customers are likely to use their phones to surf the Internet. A mobile website allows you to present some information about your products in a lighter format that does not slows down mobile phones. And if your customers have more advanced devices, consider developing your own apps.
Always keep track of your results. You should count how many people download your apps, visit your mobile website and subscribe to your text alerts. However, what really matters is how many sales you generate thanks to your mobile marketing campaign, not how many subscribers you get. Keep track of your conversion rate by using your mobile marketing campaign to share coupon codes and counting how many customers redeem these coupon codes. Your findings should help you improve your mobile marketing campaign. Remember that technologies evolve quickly and you should always look for new ways to promote your business, especially if your competitors are interested in mobile marketing too.
These tips should help you reach out to your customers in an efficient way. Do more research about mobile marketing strategies before you get started.